ROSEMEAD, California–Each year, nearly 3.6 billion people throughout China travel home to celebrate the Lunar New Year with loved ones, making it the world's largest annual migration of people. But there's no need to travel far to experience this rich cultural holiday. As 2015's Year of the Ram approaches, Panda Express is bringing a taste of the holiday, Chinese New Year, to guests throughout the communities it serves.
"Chinese New Year is a time to reunite with those you consider family and honor traditions that will usher in happiness and good fortune in the new year. It is a holiday that can be embraced and celebrated by people from all cultural backgrounds," said Andrea Cherng, chief marketing officer for Panda Express. "As America's largest Chinese restaurant, Panda has the privilege of inviting our guests to come together with those they love and join in this celebration."
The 15-day Chinese New Year celebration begins with a family feast (the most important meal of the year) and culminates with a Festival of Lanterns to light the way for the new year. Throughout the celebration, a variety of foods and traditions symbolize elements of a happy and prosperous year to come. Panda Express invites guests to experience these traditions in store and online in a variety of ways:
Red Envelopes Traditionally given to children during the holiday, you can send a virtual red envelope to someone you love, from PandaExpress.com starting 1/28 through 2/19. And, on 2/19, guests at all Panda locations will receive a red envelope with a gift of "good fortune" inside.
“Chinese New Year celebrates the best of home and family. As a family owned company, we are honored to share this holiday and its rich traditions with our communities," said Cherng. "We wish everyone good fortune, ‘gong xi fa cai,’ for the new year and invite all to celebrate with us.”